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Opportunity Description
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Data Analyst
OH - Cleveland
 Opportunity Snapshot

This role offers you the opportunity to gain valuable exposure to a variety of interesting data analysis projects and platforms as you support our sales team and join a company of choice during an exciting time. As Data Analyst, you will utilize your mastery of analytics to examine a variety of trends and data that affect advertising revenue, circulation and readership growth across our print and digital platforms. You will build out reports and sales collateral that allow the team to easily evaluate information, set targets and educate the customer on important market research findings. Quick question for you - click here  If you're an expert at transforming complex data into clear, compelling and easy-to-understand information, and are ready to learn new skills in a collaborative team environment, then we look forward to hearing from you.

The “Power of Three,” comprised of The Plain Dealer, cleveland.com and the Sun News, is Northeast Ohio’s leader in local news and information. With an audience of 1.3 million readers a week, this collaboration brings together the quality journalism and in-depth coverage of the Sun News, which covers more than 50 Northeast Ohio communities in its 11 newspapers, and Ohio's' largest newspaper, The Plain Dealer, with the up-to-the-minute news, information and social interaction network of cleveland.com.  This partnership ensures the communities we serve have 24/7 access to what's happening locally and around the world.

The Requirements

To be a good fit for this opportunity you should have:
  • A bachelor’s degree; an MBA or MA in a relevant field is preferred.
  • At least three years of experience in analytics in a business or media-planning environment. Quick question for you - click here
  • Proficiency in Microsoft Office; including experience utilizing Access as a relational database, and very strong Excel skills (pivot tables, macros, etc.).
  • Excellent written and verbal communication and interpersonal skills.
  • Proven data analysis skills and strategic thinking abilities.
  • Experience translating abstract concepts and data into clear narratives and developing reports that track trends.
  • The ability to work independently, prioritize tasks, and collaborate across the organization to share insights and implement tactics based on findings.
  • Familiarity with any of the following media research tools and platforms will be helpful: Quick question for you - click here
    • Scarborough
    • Kantar Media reports
    • Omniture SiteCatalyst
    • comScore
    • The Media Audit
    • Statistical software packages (SPSS, R, etc.)
    • GIS mapping products such as MapInfo or Nielsen PrimeLocation. 
Preferred but not required:
  • A background in newspaper/TV/radio, advertising, and/or e-commerce.
  • Freelance writing and design experience. 

The Role

Reporting directly to the Market Research Manager, as Data Analyst you will be responsible for analyzing and studying trends and data that may affect advertising revenue, circulation or readership growth on our print and digital platforms, and also assisting in the advertising sales effort by making presentations and sales collateral based on data analysis.
 
You’ll join a team that will include two other Analysts, and we’ll look to you to leverage your strong analytical skills to take large amounts of data and transform that data into tangible information and materials that our sales team can use and present to customers and potential advertisers. You’ll have access to a creative team that will help with the design aspect of your collateral pieces, but you should possess the communication and writing skills to do some of the creative work and messaging on your own as well.
 
Working closely with advertising sales personnel to develop detailed industry/sales knowledge and nurture a strong client-analyst relationship, you will also collaborate with a variety of other key contacts and departments including management, marketing, pre-press, and both the retail and classified sides of the advertising group.
 
The majority of your analytics will be based on routine reports and criteria, but you’ll also handle various ad hoc reporting requests, such as looking into which clients are spending the most on television. 

Note: this description is intended to give you a general overview of the position and is not an exhaustive listing of duties and responsibilities.

Keys to Success

To excel in this role you will have specialized quantitative research capabilities and the ability to write technical sales collateral in a way that is easy for our sales team to understand and utilize. Strong verbal and written communication skills will be essential in order to present research findings with clarity, effectiveness and accuracy. Regardless of the complexity of the data, molding the information with an eye to transparency and simplicity will be an essential component to your success.
 
Although we won’t expect you to come in with expertise in the many advertising and consumer research databases we work with, you should have a penchant for numbers, data and statistics and the learning acumen to quickly get up to speed with the various media tools and programs. You’ll know you are making a positive impact when the sales team is able to utilize the data and information you provide to make a powerful impression on clients and drive sales. 
Plain Dealer offers a comprehensive benefits program that includes: medical, prescription drug, and dental benefits; a 401(k) Plan; life insurance and disability plans and commuter accounts.

Plain Dealer is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, sexual orientation or any other category protected under federal, state or local law.

Plain Dealer endeavors to make cleveland.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact tdavis@dtoolbox.com.
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Resume Supplement
Please take a few minutes to answer questions about your background and expertise specific to the Data Analyst position.

Question Yes No Comment
Are you legally authorized to work permanently in the United States for any employer without requiring a VISA transfer or VISA sponsorship?
Do you have any employment agreement, non-competition agreement, restrictive covenant, or any other agreement, which would prohibit or limit you in any way from working for The Plain Dealer?
Do you have experience using any of these media tools such as Scarborough, Kantar Media Reports, Omniture Site Analytics, comScore and/or The Media Audit?
Question / Choice Comment
Which degrees or certifications do you possess if any?
How many years experience do you have in digital or print environment?
Rate your interest in learning and researching new software on a scale from 1 to 5. (one being low interest and five being loves learning and researching)
How many years experience do you have with analytics in a business or media planning environment?
Question Answer
Please tell us your experience with Excel with regards to Pivot tables and macros?
Tell me about your experience in Analytics
Do you have experience using a GIS mapping product? If yes, which product or products?
Please tell us your experience with ACCESS and/or SQL?
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